Pet grooming Perth: Couture Canine co-founder Charmaine Cayeux opens up on growing demand from fur parents – PerthNow


Spending thousands of dollars on pet grooming may seem like something only the Kardashians would do, but families across Perth are spending big bucks to get their beloved pooch looking its best.

The global pet care industry is worth a staggering $374 billion. Australia has one of the highest pet ownership rates in the world, so it is no surprise that dog tidying businesses are booming in the west.

Charmaine Cayeux, co-founder of Couture Canine grooming, has pioneered the opulent nature of looking after one’s furry friend in West Perth and has amassed a large clientele of owners willing to fork out tens of thousands of dollars every year to maintain their pet’s immaculate appearance.

Ms Cayeux’s luxury services, which include “doggy facials”, jacuzzi sessions, nail painting and stylised haircuts, can range between $150 and $500.

Yorkshire Terriers like Kenzo, along with Cavoodles, make up “90 per cent” of the furry customers at Couture Canine in West Perth.
Camera Icon Yorkshire Terriers like Kenzo, along with Cavoodles, make up “90 per cent” of the furry customers at Couture Canine in West Perth. Credit: Ross Swanborough / The West Australian

Due to extremely high demand, the company has a waitlist with more than 50 dogs from all over the State, who will wait at least a year to secure a coveted spot.

“We are usually developing this culture of dog grooming in Perth where it’s perfectly acceptable to take your dog for a blow dry twice a week, ” she said.

“We have clients that spend over $400 a week and have done for 15 years. ”

Ms Cayeux revealed that 90 per cent of Couture Canine’s customers are Cavoodles plus Yorkshire Terriers owned by professionals who work in Perth’s CBD — and who drop off their furry best friends in the morning to be groomed and attend “doggy daycare”.

Loyal customer Amanda Krzywoszyja, who regularly pampers her miniature poodle Henry Danger, believes that social media has been a big influence in the rise of luxury dog grooming.

“Every second pet seems to have Instagram, so it’s that social presence (online), ” Microsoft Krzywoszyja said.

“Also, my partner will take Henry for a walk plus he’ll be like ‘Oh my God. I’ve got so many comments on how good he looks’ and it’s that will smiling moment of taking pride in how you care about them and (how) they’re living their best life.

“At the end of the day, they’re our best friends and are not around for a long time so why not give them the best opportunity that they can to be spoiled. ”

Kim Kardashian has made no secret of her fur-baby pampering.
Camera Icon Kim Kardashian has made no secret associated with her fur-baby pampering. Credit: Kim Kardashian / Instagram

It seems luxury brands are also looking to profit from the booming industry, charging an obscene amount of money for everyday family pet care items like brushes and collars.

Last month Italian fashion house Gucci released a pet collection with eye-watering prices as high as $12, 000 for a dog bed, $630 for a poop bag holder and $570 for a designer leash.

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