Groomed and how! India’s pet parents are giving their pets a taste of luxury – Times of India
Ask any pet parent and they agree – no feeling surpasses that of seeing your dearest fur babies feeling fabulous in the lap of luxury. The need for pet grooming and luxury wellness products and services has burgeoned in the last couple of years and major players in the industry continue to redefine the ways of pampering. Whether it is indulging pets through feel-good fragrant oil massages, getting them professionally styled, or stocking up on sustainable toxin-free products, mindful pet parents are going all out when it comes to their pooches. According to analysis data by Petex India, the pet grooming industry is expected to be valued at approximately Rs 3749 crores market by the end of 2022. And while figures like these might inspire a few raised eyebrows, industry experts believe the pets are finally getting their due for the unwavering love they give.
‘Pawdicures to pawlished coats, pet grooming has undergone a luxury makeover’
The pet-loving and pampering outlook has given an immense boom to the luxury grooming sector as parents seek high-end services for their pets. “A well-rounded grooming session generally includes bathing, conditioning, ear cleaning, nail clipping, and dental cleaning,” shares Poorvi Anthony, co-founder of Just Dogs India. However, pet groomers and spas know just how to ensure luxury-seeking pet parents find it all under one roof.
Breed-specific hair trimming, colouring, styling with adorable hair accessories, and treatments for shiny smooth coats are just a few of the many ways they promise to transform your pet’s appearance. Delhi-based pet groomer and stylist Nandita Bhargava shares, “Pet parents are quite well-informed now and come with precise requirements. A lot of my customers own shih tzus or yorkshire terriers and want unique haircuts for them. Be it long ear puppy cut, lion cut, teddy bear cut, or even braiding, there are myriad demands. Parents with long coat pets don’t mind splashing out every 15 days to ensure a shiny, smooth and well-trimmed look for them.”
The pet coddling goes a step further with special pawdicures and pet nail treatments – doggie nails are nicely trimmed, paws soaked, and healing balm applied to pads. Some parents even opt for funky nail art to add a hint of glam. In fact, did you know, international luxury brands like Gucci, Ralph Lauren, Swarovski and Louis Vuitton, among others, have luxury pet product lines, and offer multiple extravagant products like diamond-studded bowls, leather pet carrier bags, chic clothing, plush bedding, crystal dog charms, etc.
‘Every pet deserves an indulgent, pampering spa session’
From a fun-filled swimming and grooming time at dog parks to rejuvenating massage appointments, giving your pets the time of their lives has become a well-accepted mantra. Apart from the usual wash and care packages, pet spas are going the extra mile by offering services like aromatherapy and acupressure massages, among others. “We offer a unique microbubble spa therapy, with high-density ozone bubbles for cleaning the pets’ coats. Apart from being an absolute fun session for them, it helps deal with rashes and irritation. We also have an automatic pet cabin dryer for noiseless and quick drying,” shares Poorvi, adding, “There is shampoo-less deep cleansing available for hypoallergenic dogs too.”
‘For every basic pet need, holistic and sustainable is the way to go’
In addition to the luxury factor, pet parents shell out on grooming to keep their pet’s health in check. When Bangalore-based pet parent Sonali Gupta and her husband first brought in their golden retriever, Oreo, home 14 months ago, he was too young to be bathed. Thanks to some guidance, they came across the concept of dry bathing using organic dry bath solutions. “It was one way of ensuring he remained fresh and healthy. Thankfully, organic, chemical-free products are now readily available so we didn’t have to worry much about untoward reactions,” Sonali says.
For pet parents and industry professionals alike, natural and non-toxic have become the keywords for leading the way ahead. “Pet parents are moving towards holistic and organic care. We’ve seen a rise in the inclination towards buying freshly sourced food/dietary supplements, paw cleaners made from extracts of citrus fruits, neem leaves and lavender, and organic paw balms,” shares Amit Bhatia, co-founder of Hoomans by Healing Gut, a Noida-based pet care company. They have also curated a special Apple Cider Vinegar solution which can be used as a food supplement to maintain canine pH balance, and can be sprayed with water to ward off ticks and fleas, and attain a lustrous coat.
“There is no dearth of non-toxic, paraben-free products to cater to every basic need of pets, like sustainable toys, poop bags, bamboo grooming brushes, eco-friendly beds, accessories and cat litters. Even shampoos containing natural ingredients like vanilla, lavender, mango or lemongrass are popular picks,” adds Poorvi.
Trendy pet care products and tools you can use:
Conditioning creams and paw butter
Natural fragrances and perfumes
De-shedding and dematting sprays
Slicker or raking combs
Let’s look at some facts and figures:
(Source: India Pet Care Market Outlook, 2022 report)
- India is currently the world’s fastest-growing market in pet care and grooming, expanding at a rate of around 17% annually and is expected to cross ₹7500 crores by the end of the year 2025-26
- At present, the Indian market accounts for only 1% of the global pet care industry, valued at $225 billion (approx. ₹17,206 crores)
- The Indian market is led by the dog segment which makes up more than half of the market share. An estimate shows there are currently nearly 3 crore pet dogs in India
- Pet parents in India spend anywhere between ₹4000 to ₹30,000 per month on their pets
- Shampoos and conditioners are the most-selling grooming products, contributing to over 50% of the market share, followed by combs, brushes and clippers