Brand Battles: Saks.com Chases After ‘Pets 5th Avenue’ TM – Law360

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By Tiffany Hu (June 17, 2022, 6:33 PM EDT) — In Law360’s latest roundup of new actions at the Trademark Trial and Appeal Board, luxury online retailer Saks is trying to stop a smaller retailer’s trademark application for “Pets 5th Avenue” — plus four other cases you need to know about.

Fifth Avenue Isn’t Big Enough For ‘Pets’

Saks.com LLC went to the board Friday to stop Georgia-based Pets 5th Avenue LLC from registering “Pets 5th Avenue” as a trademark for online retail store services for pet food and accessories and a website for pet-related information.

The retailer said Pets’ trademark “falsely suggests a connection and unfairly competes” with its existing…

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