AllHome sets sights on pet lovers via specialty brand | VG Cabuag – BusinessMirror

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AllHome Corp., the listed retailer of the Villar Group, on Wednesday said it has expanded into the pet care retail and services sector with its specialty brand, PetBuddy.

PetBuddy opened its maiden location in Evia Lifestyle Center in Las Piñas and the company said it will add four more branches, mostly in the southern part of Metro Manila.

The company said its pipeline expansion include Sta. Rosa, Bacoor in Cavite, Antipolo and Taguig.  

“There is a natural synergy between the building and maintaining of a home and the care of pets, and we are excited to build further on the convenience and value of the AllHome retail experience with PetBuddy,” AllHome Chairman Manuel B. Villar said.

“We are confident that we can apply the same elevated and upgraded product and experience offering that we banner with each AllHome store to a growing pet care market in the Philippines.”

The company said it forayed into the new sector of the retail market as pets have become part and parcel of the home experience during the pandemic.

Pet adoption sustained its interest from Filipinos as a means to release stress and fight boredom.  

“Pet care is expected to continue to expand over the forecast period, with rates of pet adoption remaining healthy to the benefit of the category. Interest in pets is likely to be sustained as the Philippine economy recovers from the impact of the Covid-19 crisis,” according to the May 2022 scan of the Pet Care Industry in the Philippines study by the Euromonitor International.

“If Filipinos were able to sustain their interest in pets during difficult times, then there is a good chance that they will continue to adopt pets during more favorable times.”

Pet supplies find a natural home in the full-line offering of AllHome, and figures heavily into current revenue splits in the chain’s do-it-yourself category.  

“Pets carry a special place in our hearts, and with the rising middle class of the Philippines, we are observing Filipinos putting more importance in sourcing the right kinds of products and services for these “members of the family,” Camille Villar, AllHome vice chairman said.

“Our customers display a sense of care and responsibility for their pets, and by leveraging our own expertise in providing elevated experiences to our customers, we are confident in our ability to delight pet owners with our newest concept, one that carries the signature elevated experience of the AllValue group.”

PetBuddy expands the offering with customer services through grooming and day care services, available in each of its five stores.  

The stores are classified under the chain’s small specialty format. The launching of these four new stores this year have increased the total of small specialty stores to 21 and has increased AllHome’s store network to 62, with 23 large mall-based, 18 large free-standing, and 21 small specialty stores, the company said.

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